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When homes fail to sell on the market, it’s usually for the same reasons. Whether it’s because of bad communication or the wrong agent, these four things can ruin your home’s sale before it even gets put on the market. Here they are:
1. Bad communication.
A lot of agents are a one-person show and simply don’t have time to do all the things they need to do in order to ensure a successful transaction. A one-person operation simply doesn’t have the time to communicate with all the people involved in the transaction. Trying to communicate with all the buyers, agents, inspectors, and lenders is difficult to do by yourself, and this generally results in communication between the seller and the agent being poor as well.
A lot of agents are a one-person show and simply don’t have time to do all the things they need to do in order to ensure a successful transaction. A one-person operation simply doesn’t have the time to communicate with all the people involved in the transaction. Trying to communicate with all the buyers, agents, inspectors, and lenders is difficult to do by yourself, and this generally results in communication between the seller and the agent being poor as well.
2. Pricing the home incorrectly. Overpricing and underpricing are bad. Overpricing your home will net you 5-10% less than if you priced at the right point from the beginning. Underpricing your home is also dangerous, and could cause you to get much less for your home than you thought.
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The agent you choose shouldn’t be a formality.
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3. Choosing the wrong agent.
A lot of people choose someone who is a friend or family member to sell their home because they feel obligated. The agent you choose shouldn’t be a formality, they should earn your business. You need an agent who knows the market, who is selling a lot of homes, and has the marketing budget to make sure your home gets exposure so it sells for top dollar.
4. Incorrectly positioning your home to sell.
A lot of agents will simply use an old version of a CMA (Comparative Market Analysis) to price your home. If that’s the only method your agent is using, it’s not valuable at all. Factors like your competition, your condition, and your location should also be used to determine where to position your home to make sure you succeed in getting top dollar.
Don’t be a seller that chooses an agent you will regret after 30 days of no showings. If you have any questions for us, or would like a copy of our VIP Seller’s Guide, don’t hesitate to reach out to us by phone or email. We’d be happy to help in any way we can.
These are all the techniques which could be followed for the bad customers. Nice post. Thanks for the sharing.
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